Private Label

Italian Private Label Wines

“Let's bottle your project”

Danese is a specialist in private labels: we work according to your directives
to deliver products in line with your expectations.

Private label wines today are the bearers of innovation, quality and have given rise to numerous premium lines.

Danese have been collaborating with numerous companies for the co-creation of private label products in both the premium and popular segments for more than 20 years.


O u r j o b

We are able to create a wide and profound assortment of innovative wines, formulas and packaging with high added value.

We combine your brand with Italian style and pleasantness to guarantee your continued recognizability and uniqueness.

We have followed the development and evolution of retailer’s branded products from low-cost alternatives to industrial brands that have until now become shelf leaders and elements for strengthening the corporate image.

T h e t h r e e p h a s e s o f t h e P r i v a t e L a b e l :

1 – Choose a wine.
We can bottle most of the Italian wine appellations, which one do you need?

2 – Choose the bottle, the cork/cap,the label and the carton.

We only work with licensed wine importers.
3 – Choose the quantity of bottles that you want to make
Minimum order: 3000 bottles per SKU for still wines and 6000 bottles per SKU for sparkilng wines.

Private label wines still represent an important business opportunity for retailers today as many important market shares in several countries in the modern channel have not yet been reached.



Wine suppliers


production capacity

40-50 mln

export share




D o y o u h a v e a n y q u e s t i o n ?

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